South Africa, Oct. 23 -- I recently spent time in San Francisco and Los Angeles in California, Two of the most influential advertising landscapes in the world.

What struck me wasn't just the sheer scale of the work being produced, but how each city embodies a very different face of modern advertising. Looking at them through an African lens, I couldn't help but reflect on where we stand as a continent, our strengths, our struggles and our opportunity to define the future.

San Francisco: Technology without fear

San Francisco, home to Silicon Valley, is a city where technology and advertising are inseparable. Here, agencies are not debating whether AI belongs in the creative process; that belief is already embedded in every role.

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