South Africa, Feb. 13 -- This is accordong to a survey conducted by the consumer insights agency KLA using YouGov Profiles data that provides a snapshot of how South Africans think about their online presence.

Identity and the curated self

Widespread social media usage means social platforms are not subcultures - they are part of the everyday environment, and identity is naturally shaped by what people see, share, and compare themselves to.

The 74% who care about their online presentation are not posting passively, they are curating. Social media is a space where individuals manage impressions, shape their narratives and decide which parts of themselves they want others to see.

This attention to presentation suggests that social platf...