South Africa, Oct. 26 -- That changes the question advertisers need to ask.

It is no longer simply:

It is:

This is the principle behind VeriNET, Offernet's media integrity and ad fraud verification process.

VeriNET combines multiple layers of monitoring, verification, behavioural analysis, offline outcome data and forensic investigation to identify potentially fraudulent traffic, leads, conversions and advertising placements before they consume significant portions of a client's media budget.

For security reasons, Offernet does not publish an exhaustive list of the signals, rules, thresholds and detection methods used within VeriNET.

Publishing the complete methodology would make it easier for malicious publishers, applications and ...