How marketers can drive awareness of the economic power of buying local
South Africa, May 27 -- Here it is! There is a much-needed quiet revolution available to every South African, and it requires nothing more than reading a label and buying local - whenever there is an option. However, most must be conscientised of the power behind their buying habits. This is not a political manifesto. Not a protest march. Just the simple act of looking at a product in a shop and asking: was this made here? That one question, asked by enough people, enough times, carries the power to reshape an economy.
South Africa is at an inflection point. Unemployment sits at 33.5%, and among youth, that figure climbs to a devastating 46.6%. The National Development Plan (NDP), adopted by Cabinet in 2012 as the country's long-term blu...
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