South Africa, Sept. 11 -- WhatsApp is South Africa's most trusted digital touchpoint, with 94% of South Africans using WhatsApp daily.*

Described as fast, familiar, and personal, but making WhatsApp work at enterprise scale requires more than plugging in a chat app. It demands integration, automation, and a balance of AI with human empathy.

"WhatsApp has become South Africa's frontline channel for CX. The real challenge is not adoption - customers are already there - but integrating it into systems and workflows that genuinely improve business performance," says Xander Barnard, MD of The Messenger Network.

The Messenger Network is the official WhatsApp partner to Zendesk and its certified implementation partner in South Africa, CX Expe...