South Africa, Sept. 17 -- The 2025 Women's Rugby World Cup in England has already broken records. More than 375,000 tickets have been sold, triple the 2022 figures, and the Twickenham final is on track to sell out 82,000 seats, the biggest crowd in women's rugby history. The hype is real, the stadiums are full, and the energy is impossible to ignore. But behind the spectacle is something deeper: this isn't sentiment at work, it's smart, long-term investment paying dividends.

England's success is the result of deliberate strategies connecting grassroots rugby to the international stage. Their example is proof that putting resources into women's sport creates both players and fans - and for brands, it creates measurable commercial returns....