South Africa, Oct. 7 -- Gqeberha-born designer Gugu Peteni created the brand, bringing sustainable design a touch of high fashion by blending African heritage with street-style silhouettes.

Known for high-quality knitwear crafted from locally sourced merino wool and mohair, GuguByGugu is no stranger to receiving accolades. In 2024, the brand took home the Trans-seasonal Design Award at the Twyg Sustainable Fashion Awards.

The brand received the honour with several other conservationists, entrepreneurs, innovators, and community champions recognised for advancing practical solutions to some of the country's most pressing environmental challenges.

Rethinking established practices

Hosted by renowned comedian and presenter Themba Robin, t...