South Africa, April 9 -- Part of the Octagon agency network, Futures Sport & Entertainment delivers advanced analytics, performance measurement, and strategic insights to brands, leagues, events, teams, and media platforms around the world.

The launch of Futures Africa is anchored by a marquee three-year appointment as Cricket South Africa's (CSA) full-service research and analytics partner, further reinforcing Futures' investment and experience in the region.

Led by Struan Campbell, managing director, Futures Africa, the agency will advise CSA on ongoing efforts, as well as provide an integrated analytics program aimed at enhancing commercial strategy and fostering new growth for the governing body. The scope includes global audience a...