South Africa, June 3 -- The opportunity was explored during a Satsa webinar focused on unlocking Middle East market opportunities for Southern Africa. The session featured insights from Satsa CEO David Frost, former Satsa deputy chairperson Rob Heath, Afzal Parambil, regional manager for Southern Africa at Emirates Airline, and Rakhi Purohit, head of dnata Representation Services.

Market diversification gaining importance Opening the webinar, Frost said the Middle East remains an important market for South African tourism and one that has historically received less attention than some of the country's traditional source markets.

He noted that tourism businesses are increasingly looking to diversify their source markets as global travel...