South Africa, Aug. 17 -- Founded in 2024, GPC was established to address a critical challenge facing the modern iGaming industry: the growing gap between sophisticated CRM technology and the specialist talent required to use it effectively.

GPC helps operators move beyond generic, one-size-fits-all communications and transition towards a highly personalised, player-centric CRM approach built around three core pillars:

By transforming player data into actionable commercial insights, GPC develops CRM strategies that are both commercially effective and operationally scalable.

Many operators invest significantly in sophisticated Player Account Management (PAM) systems and leading CRM platforms, expecting technology alone to deliver improve...