South Africa, Sept. 4 -- What was once seen as a niche or even uncertain industry has now become a powerful force for economic empowerment, cultural expression, and global influence.

When I started this journey three years ago, the conversation was focused almost entirely on access. Access to professional tools. Access to brand partnerships. Access to spaces where creators could work, connect, and grow.

At the time, the biggest barrier to success for young content creators was not a lack of talent or ambition - those were in abundance - but the absence of professional infrastructure to support their growth.

The shift from brand deals to long-term growth

That's why I launched the Content Hub: to provide creators with professional studi...