South Africa, Feb. 26 -- Campbell has grown global franchises, led international innovation pipelines and delivered award-winning integrated campaigns, including four Cannes Lions. Her mandate at Hoorah is clear: sharpen commercial integration and accelerate scalable growth across Africa.

"Hoorah has the cultural foundation and leadership alignment required to move fast," says Campbell. "What makes this moment different is structural advantage."

That advantage includes a 25% ownership stake held by Monks.

Monks is a +$1B global digital-fi rst network operating in 33 countries under a single integrated P&L structure. Recognised as Adweek's AI Agency of the Year, the network combines brand, social, experience, data, media and technology ...