South Africa, May 28 -- His decision to hand over the managing director (MD) seat to Marloe Wise is less about letting go and more about stepping up - into a broader group role where Halo, Second Rodeo and future ventures begin to connect under a single strategic vision.

Moss reflects on the highs and lows of building Demographica into one of South Africa's leading B2B specialists, the philosophy shift that changed everything, and what it takes to keep a 20-year-old agency not only alive, but continually evolving.

Demographica has grown to a point where it deserves a leader whose sole focus is running and growing the agency day to day. At the same time, with our investments in Halo and Second Rodeo - and another exciting agency business...