South Africa, July 25 -- With Vicinity Media's 1st party, POPIA-compliant location data and Vicinity 4D Targeting, you can target audiences based on behaviour, intent, and location - then measure what they searched for on your website and which screens drove store visits and ROI.

Despite the growth of e-commerce, most South Africans still prefer to shop in-store - researching online and then purchasing offline. In 2024, 69% of consumers said they use online platforms to check prices but complete their purchases in physical stores. Additionally, 75% prefer visiting stores in person when shopping across multiple retailers, reinforcing this ROPO (Research Online, Purchase Offline) behaviour. (Source: PwC Voice of the Consumer Survey 2024)....