South Africa, Nov. 13 -- Beauty brands have seen a major opportunity to sponsor women's motorsports, especially as F1 has seen a major boost in women fans.

F1 CEO Stefano Domenicali said 40% of global F1 fans were women.

As Formula One Group's female-only, Formula 4-level single-seater racing championship, F1 Academy has garnered several sponsorships in recent years.

Charlotte Tilbury became the first female-founded beauty brand to launch a global sports sponsorship with F1 Academy. Sephora partnered as the official beauty retail partner for F1 Academy, featuring trackside beauty stops with makeup applications and activations.

Wella Professionals let its hair down and was named an official partner of F1 Academy, providing paddock touc...