South Africa, Sept. 11 -- Developed specifically to showcase top talent and benchmark performance against international standards, the South African Loyalty Awards 2025 recognise achievements across CRM, consumer behavioural change, data insights, and loyalty strategy.

"The 2025 South African Loyalty Awards have once again highlighted that the local loyalty industry is thriving with world-class innovation and brilliance-delivering performance that exceeds global standards. I can confidently say that South Africa is home to some of the world's most respected loyalty brands, offering exceptional results and customer experiences," says Amanda Cromhout, judging chair of the South African Loyalty Awards and CEO/founder of Truth.

This year's ...