South Africa, Sept. 10 -- Now in its eighth year, the South African Loyalty Awards recognise excellence across loyalty strategy, CRM, consumer behavioural change and data insights.

Organised by South African-based international loyalty and CRM consultancy Truth, the awards aim to showcase industry talent and benchmark local programmes against international standards.

This year's competition spanned 24 categories and was judged by a panel of 19 loyalty and CRM experts from South Africa and abroad, supported by an independent advisory board of six professionals.

eBucks dominates the awards

FNB eBucks emerged as one of the standout performers, winning seven awards in total, including the flagship Best Overall Long-Term Loyalty Programme....