South Africa, March 23 -- Conrad Fick, marketing director at Tru-Cape Fruit Marketing, explains: "Social media campaigns, partnerships with global influencers, and newly developed commercial and branding materials have enabled the brand to connect with consumers across multiple markets."

The campaign leverages YouTube, Facebook, Instagram, TikTok, and influencer collaborations, supported by targeted advertising in industry publications and a new global commercial highlighting Flash Gala's quality.

"To date, the campaign has had a strong impact, reaching 73.8 million people in 2024, while in 2025, this increased to 113.8 million people," says Fick. It highlights the rapidly growing visibility of the Flash Gala brand in international mark...