South Africa, Oct. 31 -- South African marketing professionals now have access to locally-relevant benchmarks showing exactly what successful Google Ads performance looks like in their specific industry. Many of these benchmarks are from Wordstream or BaseCloud and only gives you benchmarks from the US market. This market is very competitive and costs per click is usually much higher.

This first comprehensive South African industry benchmark study, analysing over 30,000 daily performance records from 1,203 active local businesses, provides marketing teams with the insights needed to set realistic targets and optimise campaigns based on what's actually working in the South African market.

"Until now, South African businesses were flying ...