South Africa, Oct. 23 -- With OpenAI introducing ChatGPT advertising to South Africa, local businesses can now explore both organic visibility in AI-generated answers and paid advertising placements within ChatGPT.

Woww, which provides AI visibility, generative engine optimisation (GEO), answer engine optimisation (AEO), SEO and PPC management, is combining these capabilities to support businesses adapting to AI-driven marketing.

AI is changing how customers discover businesses

Traditionally, businesses have invested in search engine optimisation to improve their presence in organic Google results and paid search advertising to reach customers through sponsored placements.

The growing use of AI assistants is introducing another dimens...