South Africa, May 5 -- So while South African marketers are under increasing pressure to collect better data, build stronger customer relationships and prove return on investment - all while navigating a complex regulatory environment - trust forms the foundation of all meaningful human relationships, and by extension, it is equally essential for fostering strong connections between brands and their customers.

As consumers become more privacy-aware and less willing to share information without clear value, brands must rethink how they collect data.

Moving from data extraction to compliant data exchange

For years, marketing relied heavily on third-party data and inferred insights. That model is no longer sustainable.

Platform changes, ...