South Africa, April 9 -- The new awards are local programme rankings, calculated from the finalists and winners of Effie Awards South Africa only. They will be tabulated using the points structure aligned to the Effie Index methodology to ensure consistency across the Effie brand, while remaining clearly distinct from the global Effie Index. These rankings will be recognised through official Effie South Africa announcements and programme materials, rather than a physical trophy.

"Effie exists to champion ideas that work, and to reward the teams behind them with credibility that stands up to scrutiny," said Gillian Rightford, ACA executive director for Effie South Africa. "By introducing Agency of the Year and Marketer of the Year ranking...