South Africa, Aug. 7 -- The Grand Effie recognises a campaign that exemplifies marketing effectiveness at its absolute peak. It is not guaranteed each year and is only awarded when a case demonstrates clear, measurable impact and enduring results. The 2025 grand jury will meet in person on 28 August to deliberate on qualifying entries.

The panel will be co-chaired by Refilwe Maluleke, executive head of Marketing at Discovery Health, and Ahmed Tilly, creative consultant at Number 10 | A Creative Consultancy.

The 2025 Effie South Africa grand jury includes:

Gillian Rightford, executive director of the ACA for Effie South Africa, says: "The calibre and experience represented on this year's grand jury is extraordinary. Their insight, persp...