South Africa, April 23 -- The call forms part of a broader effort to grow Effie College's impact, strengthen its industry position, and deepen collaboration between brands and emerging talent.

For sponsoring brands, the opportunity is both practical and strategic. It means setting a real business challenge, engaging with finalists in live pitches, accessing structured, effectiveness-led thinking, and creating meaningful connections with future talent. Effie manages the full competition lifecycle, from brief refinement and student engagement to judging, finalist selection and awards, allowing partner brands to focus on the challenge itself and the value gained in return. The brief positions this as a high-impact partnership for brands tha...