South Africa, Sept. 21 -- From 28 September to 16 October, The East Coast Radio Fugitive will be on the move across KwaZulu-Natal with R400,000 up for grabs.

Listeners will need to follow the clues released on air, work out where The ECR Fugitive could be hiding and, if they find him, ask the all-important question: Are You The East Coast Radio Fugitive?

Across the three-week chase, he will move around the province, with clues, sightings, listener theories, surprise appearances and digital updates keeping KZN guessing.

The campaign forms part of ECR's 30th birthday celebration, 30 Years Because of You, recognising the listeners and communities who have been part of the station's story since 1996.

East Coast Radio officially turns 30 o...