South Africa, Feb. 6 -- Zahra Mirza has been appointed group managing director and Nigel Matthews as executive creative director for Boomtown.

The dual appointments reflect Boomtown's intent to strengthen both its operational engine and creative output, while reinforcing its position as a leading independent agency with a distinctly African growth vision.

It says this marks a significant leadership milestone as the agency enters its next phase of growth, creative ambition and continental expansion.

Stewardship and growth

"This role is both stewardship and growth," says Mirza. "It's about ensuring the business is operationally strong today, while deliberately building what it needs to become tomorrow.

"Growth of people, growth of prof...