South Africa, Sept. 12 -- The session was led by David Blyth and Khaya Dlanga from eatbigfish Africa, with panellists Elizabeth Mokwena, executive marketing director: HomeCare Southern Africa at Unilever, and Sechaba Motsieloa, founder of KANSY Group. Together, they unpacked the key competencies marketers need to remain relevant, create meaningful value, and drive business growth in a world where the rules are being rewritten in real time.

Despite the rise of AI and emerging technologies, the consensus among the panel was clear: the foundational principles of marketing still hold true. Elizabeth described a great marketer as someone fundamentally interested in solving consumer problems, whether through products or services. This call bac...