South Africa, Aug. 14 -- This move allows us to sharpen our global identity and reinforce the central promise at the heart of every campaign, that our clients' success drives everything we do.

Our decision to fully embrace the Digitas name rests on two pillars:

A collaborative design

Our brand persona, a collaborative design of "networked experiences", embodies curiosity, agility, and an unwavering commitment to solving our clients' most complex challenges.

We position ourselves as the connective tissue that transforms disparate touchpoints into unified, growth-oriented solutions.

A shift in scale

This evolution reflects not only a change in name but also a shift in scale, ambition, and capability.

While we continue our role as a m...