South Africa, March 25 -- Digital advertising is an essential tool for any South African company that wants to consistently reach its target market.

This has only increased with the rise of internet access and usage in South Africa over the past few years.

According to the Digital 2025 Report for South Africa from DataReportal, the number of internet users in the country had reached 50.8 million, equal to 78.0% of the total population at the time.

Many of these users accessed the internet via mobile connections, and the report estimated that there were around 26.7 million active social media users.

The report also provided estimates for specific sites, including:

This is notable as it means that social media users make up over a thir...