South Africa, Sept. 17 -- The new report, part of the global CMO Navigator series, reveals that nearly all senior marketers are embedding AI into their daily workflows - from drafting copy and summarising research to predicting consumer behaviour. Yet, paradoxically, as automation accelerates, the demand for humanity, cultural intelligence, and originality has never been higher. Most CMO's believe that AI should give talented people 'superpowers' and not replace them in the workplace.

Balancing AI and human ingenuity

Dentsu's global chief creative officer, Yasu Sasaki has this to say about the report: "What we clearly see in this report is that while clients are embracing AI at pace, they remain committed to the power of human craft and...