South Africa, July 25 -- I'm talking about risk-insured prize promotions. You know what I am referring to. bold headlines promising "millions in prizes," "guaranteed rewards," and other shiny phrases designed to catch the consumer's attention. And to be fair, they do. These promotions often look fantastic on a billboard or social media banner. But peel back the layers, and I believe a different story starts to emerge, one that's not doing your brand any favours.

These campaigns advertise massive prize pools, but the actual number of meaningful winners is usually tiny. We're talking odds of 1 in 500 or worse. Why? Because the risk companies behind these promos build formulas that deliberately ensure the vast majority of the advertised pri...