South Africa, Oct. 17 -- Misleading impression

The ruling, issued on 2 October 2025, followed a complaint from a consumer who said she believed she was requesting a simple insurance quote but was instead inundated with calls from multiple insurance providers and banks. The ARB found that the advertisement created a misleading impression that Cover Bokkie was an insurance provider, when in fact it operates as a referral platform that collects personal information to share with third-party insurers. It is important to note that the ARB does not have jurisdiction over the sharing of personal information, but only over whether an advertisement is misleading.

In its defence, Cover Bokkie said its business model connects "consenting adults wi...