Corona names Zakes Bantwini brand ambassador in culture-led marketing play
South Africa, Aug. 7 -- Man behind the music
Fans will be able to discover the man behind the music and follow Zakes' journey on an Instagram Series, "Golden Hour - on the Road With Zakes Bantwini", followed by a short, documentary-style after-tour movie to be shown on YouTube.
"Wherever I perform, I carry South Africa with me," says Zakes. "Whether I'm playing in Europe or at home, I want people to experience our music, our culture and our way of life. Corona's 'This Is Living' philosophy reflects how I've always tried to live, by taking time to step outside, reconnect with nature and appreciate the moments that inspire creativity. I'm proud to share that journey with the world."
Back home, the partnership will come to life through Ma...
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