South Africa, May 4 -- Billboard takeover

Rolling out from 16 March to 19 April 2026, the campaign-built momentum over a month before culminating in a nationwide billboard takeover, when South Africa's busiest roads were transformed in real time.

In a "first to market" OOH Innovation never done before in South Africa, 2,700 sunset moments captured by everyday South Africans were showcased over a month across premium digital Out-of-Home sites in Gauteng, the Western Cape, and KwaZulu-Natal - replacing traditional advertising with a continuous stream of golden-hour imagery.

At the heart of the campaign was a growing global shift toward "slow advertising", where brands create value not through interruption, but through presence. In an env...