South Africa, June 22 -- AttentionAI is Amplified's new predictive AI product. It turns a single creative asset into a modelled attention dataset and shows how audiences are likely to engage with that asset across platforms, formats and demographics. It draws on more than a decade of academic research from Professor Karen Nelson-Field and over 50 billion real human attention data points. Teams get second-by-second attention decay curves, benchmarks, and creative scores. The data plugs into existing planning, buying and creative testing systems through an API.

For Connect, this is the next step in a long-running attention thesis.

In 2025, Connect and Amplified ran South Africa's first biometric attention data capture, to measure how loca...