South Africa, April 14 -- But automation on its own is not enough. Automation needs communication and communication needs to work - instantly, reliably and at scale. That's where the right communication channel and its integration into the operating systems and applications that the business deploys become critical.

According to Richard Simpson, managing director of BulkSMS, the opportunity lies not just in building more SMS integrations, but in enabling more developers and partners to build with BulkSMS. "There are two ways we grow SMS integrations," he explains. "We can increase adoption of the popular BulkSMS Integration Gateway, or we can encourage more developers and partners to build new integrations for their native applications."...