South Africa, July 21 -- Updated identity

The updated identity is being rolled out across Latin America, Europe, the Middle East and Asia, with the company saying it is designed to ensure Coca-Cola has a more recognisable and consistent appearance wherever consumers encounter the brand.

The refresh places greater emphasis on the company's established visual assets, including its red-and-white colour palette, Dynamic Ribbon, Arden Square and Spencerian script. The changes will appear across packaging, retail environments, equipment and digital platforms.

"Coca-Cola is one of the most recognised brands in the world, and with that comes a responsibility to keep evolving" said Arnab Roy, president, Coca-Cola Global Category "This refresh i...