South Africa, Sept. 29 -- The win is not just another trophy on Coca-Cola's shelf, but a powerful recognition of how global platforms can be localised to spark authentic cultural connections. For OLC, it's a proud milestone that highlights both our growing Sub-Saharan footprint and the strength of our PR division in shaping narratives that travel.

"Share a Coke Zimbabwe" went beyond rolling out assets, it ignited conversations. We partnered with Zimbabwean creators, artists, media personalities, and influencers who shared personal stories of seeing their name, of childhood rituals around Coke, and the nostalgia of family gatherings.

When a beloved singer recalls Coke at Sunday lunches, or a fashion creator jokes about cousin visits with...