South Africa, May 26 -- Launching on Monday, 1 June 2026, the collaboration will give qualifying Edgars Club members access to discounted movie tickets and concession deals across Nu Metro cinemas nationwide, positioning premium entertainment as part of a broader lifestyle rewards offering.

The partnership reflects a growing shift among loyalty programmes toward experiential benefits as retailers and entertainment brands compete for customer engagement in a value-conscious market.

Through the agreement, active Edgars Club members will receive:

The offering extends across Nu Metro's premium cinema formats, including VIP and Full VIP cinemas, Xtreme large-format auditoriums and family-focused Kidz Cinema experiences.

According to Beverl...