South Africa, June 18 -- The investment forms part of CA&S's strategy to build a more connected growth platform for brand owners and retailers across Southern and East Africa, combining the Group's established physical route-to-market scale with TDMC's specialist digital commerce, performance marketing and e-commerce capability.

As consumer journeys become increasingly fragmented across stores, digital channels and marketplaces, brand growth depends on the ability to connect demand generation, online conversion, physical availability and in-market execution. This investment in TDMC gives CA&S deeper capability in the digital channels where consumers increasingly discover, engage with and purchase brands.

"Consumer journeys are no longer...