South Africa, Sept. 12 -- This follows a structured programme of work led by the BRC since late 2024. In Q4 2024, at the request of South Africa's broadcasters, the BRC initiated a directional review of the current Tams service to identify practical improvements where bespoke needs were not being served adequately.

These include:

What the industry will get

The rollout will be in phases.

Phase 1

A completely new TV currency service feeding into daily TV trading. The market will have a clear, shared, and trusted daily TV currency that reflects today's viewing reality for Broadcast and connected-TV usage, for broadcasters, agencies, and advertisers. The phase 1 data will be provided to the market by 1 Janaury 2027.

Phase 2

Bring broad...