Black Friday isn't the only time township shoppers hunt for a deal. What do promotions really add?
South Africa, Nov. 9 -- The answer will be explored in a live webinar on 18 November, drawing on the grocery findings of the 2026 Township Customer Experience (CX) Report. The panel brings together brand leadership, research and firsthand experience in informal retail to examine how brands stay relevant as household budgets and shopping choices change.
"Brands assume promotions win the shopper. The 2026 Township CX Report says otherwise: trust influences brand choice for 42% of township shoppers, ahead of promotions at 39%. Black Friday is a useful moment, but brands that teach households to buy only on deal risk giving away an advantage they already have. We'll be asking our panel what a seasonal promotion should add beyond a lower pric...
Click here to read full article from source
इस लेख के रीप्रिंट को खरीदने या इस प्रकाशन का पूरा फ़ीड प्राप्त करने के लिए, कृपया
हमे संपर्क करें.