South Africa, Nov. 11 -- Participation is high, but it's only one part of the story because 40% want instant rewards for their loyalty to a brand and 28% are using the programmes to manage costs.

When wedded to the discounts that come with Black Friday/Cyber Monday, retailers are faced with a practical question - how can they ensure loyalty is rewarded easily at checkout?

Payment choice adds value

Payment choice is the first value add. During Black Friday/Cyber Monday 2025, payments made with smart devices accounted for nearly 60% of in-store card purchases, which is almost double the two years prior.

Shoppers increasingly arrive with a preferred way to pay, and this puts retailers at risk of losing the sale if they don't have those m...