South Africa, April 1 -- The refreshed corporate identity reinforces Bizcommunity's position as SA's essential B2B publisher - agile and poised for new concepts, ideas and trends - within the African global business media context.

Many reasons are cited for updating a company's brand identity - changing market conditions, repositioning, technological change and to meet the needs of new and existing audiences.

Rebranding is not a decision to be taken lightly, but driven by the speed of market changes, identities can no longer be seen to be playing catch up, but should always aim to be a bit ahead of the trends.

From today, in the evolution of the Bizcommunity's media brand, our business audiences can expect new titles and cleaner framew...