South Africa, Aug. 28 -- Digital engagement should always serve to strengthen authentic community connection, not replace it. Take a breath today, disconnect when you need to, and focus on building genuine connections both on and off-screen.

Digital is changing

Social media is no longer about being present. Audiences are becoming selective about what they watch, share, engage with and most of all, remember. With thousands of pieces of content competing for attention every day, brands need to ask themselves a different question: Are we 'just' posting or are we giving people a reason to care?

This is where doing things differently becomes important.

Instead of following the same content calendar week after week, brands should be willing...