South Africa, Aug. 19 -- As South Africa's leading digital messaging platform, Everlytic helps brands build deeper customer connections through smart, scalable and behaviour-led email. And in a country with some of the most advanced loyalty ecosystems in the world, that matters.

The panel unpacked new insights from The Loyalty Effect research report, based on over 6 billion emails sent in 2024, and explored how email can power up loyalty by delivering relevance, emotion and real-time value.

1. Simplicity is the ultimate loyalty strategy

Clicks ClubCard is SA's most-used loyalty programme. Why? "Simplicity," said Small. "Customers engage with what they understand." That means no gimmicks, just clear value, clean comms and a focus on rel...