South Africa, Aug. 19 -- Through a pitching process, Moonsport developed a playful visual concept that explores the question: Who is really behind every Bok? The answer - a nation of believers whose loyalty is often expressed through unique superstitions and rituals.

"Celebrating the spirit of South African rugby is at the heart of our partnership with the Springboks. Behind Every Bok is more than just a campaign, it's a tribute to the fans whose passion, quirks, and rituals embody what it means to believe in the team. Working with Moonsport was a collaborative process; they understood our vision and brought it to life with humour and heart," said Mark Rowles, Betway head of marketing.

The ad introduces three memorable characters, each ...