South Africa, June 5 -- AutoTrader has joined Epic Outdoor for the launch of South Africa's largest digital billboard on the N1, coming on board as the official launch partner alongside Jacaranda FM for the live launch.

The new N1 Solar B digital billboard stands 10 metres high and 40 metres wide, creating a 400 square metre digital screen on one of South Africa's busiest and most recognisable highways. Around 28,000 cars pass the site each day, giving brands a large-format presence in front of motorists moving through one of Gauteng's key commuter routes.

As South Africa's biggest automotive marketplace, AutoTrader's presence on the N1 Solar B screen places the brand in front of motorists already on the road, moving through one of Gaut...