South Africa, Oct. 1 -- This follows a consumer complaint against the radio station and a series of 30-second radio commercials and "live reads" broadcast on CapeTalk, which promote the Outsurance Pointsmen programme.

The Complainant contends that the advertising creates a misleading impression that the Outsurance Pointsmen service is presently available to motorists in the City of Cape Town, when this is not the case, and that the frequency and repetition of the advertising is likely to reinforce this impression among consumers in the area concerned.

The live reads state that "the Outsurance Pointsmen are here to save the day" and that these "heroes in green and purple have been easing traffic congestion for the past 20 years."

Each v...