South Africa, Sept. 15 -- Complaint

The decision, handed down on 11 September 2025, follows a complaint from a listener who argued that the ad relied on negative depictions of the Coloured community.

The advert in question opened with a tired voice lamenting "car advertising on repeat," before switching to upbeat music and a strong Cape Coloured accent declaring: "Whatever car you want to buy or sell, cut through the [bleep] and just go to cars.co.za."

The complainant said she was offended by the portrayal: "Coloured communities are diverse, respectful and multifaceted. Reducing us to crude caricatures for the sake of entertainment is both harmful and unacceptable." She further asserts: "It is crucial that advertisers promote inclusive...